Privacy Policy

This Privacy Policy ("Policy") describes how 777cbx ("the Operator", "we", "us" or "our") collects, processes, stores and protects personal data relating to users ("you" or "the User") of the platform accessible at 777cbx.cam and all associated sub-pages and services (the "Platform").

777cbx is an English-language online casino and sports betting information platform designed primarily for Pakistani users. We are committed to handling personal data responsibly, transparently and in compliance with applicable data protection laws in the jurisdictions in which we operate.

By accessing the Platform, creating an account or using any of our services, you acknowledge that you have read and understood this Policy and that you consent to the collection and use of your personal data as described herein. If you do not agree with this Policy, you must not use the Platform.

For the purposes of this Policy, the following definitions apply:

• "Personal Data" — any information that identifies or can reasonably be used to identify a living individual, directly or in combination with other data.
• "Processing" — any operation performed on personal data, including collection, storage, use, transfer, disclosure and deletion.
• "Data Controller" — the Operator, as the entity that determines the purposes and means of processing personal data collected through the Platform.
• "Data Processor" — any third party that processes personal data on behalf of the Operator under a contractual arrangement.
• "Sensitive Data" — a subset of personal data requiring heightened protection, such as financial account details, identity documents and data relating to health or gambling behaviour.
• "Cookies" — small text files stored on your device by your browser when you visit the Platform, used to remember preferences, maintain sessions and support analytics.
• "KYC" — Know Your Customer, the identity and age verification process required under the Operator's licensing and AML obligations.

777cbx collects the following categories of personal data in connection with your use of the Platform:

We collect personal data through the following channels:

• Direct submission: Information you provide during account registration, KYC verification, deposit or withdrawal requests, contact form submissions or communications with our support team.
• Automated collection: Technical and usage data collected automatically when you access or interact with the Platform, through cookies, server logs and similar technologies.
• Third-party sources: Identity verification data from KYC service providers; fraud risk signals from payment processors; publicly available information used for AML screening purposes.
• Inferred data: Analytical insights derived from your usage patterns on the Platform, used to personalise your experience and monitor for responsible gambling indicators.

The Operator processes personal data on the following legal bases, as applicable under the data protection laws of the jurisdiction in which the Platform is licensed:

• Contractual necessity: Processing required to register your account, process deposits and withdrawals, and deliver the services you have requested under our Terms & Conditions.
• Legal obligation: Processing required to comply with KYC, AML, licensing and record-keeping obligations imposed by our regulatory framework.
• Legitimate interests: Processing carried out to prevent fraud, ensure platform security, improve our services and conduct responsible gambling monitoring, where such interests are not overridden by your rights.
• Consent: Processing for direct marketing communications and non-essential cookies, where you have provided explicit consent. You may withdraw this consent at any time.

777cbx uses your personal data for the following purposes:

• To create, verify and manage your account on the Platform.
• To process deposits and withdrawals, including verification of payment method ownership.
• To comply with KYC and AML regulatory requirements.
• To detect, investigate and prevent fraudulent activity, money laundering, and prohibited conduct as defined in our Terms & Conditions.
• To personalise your experience on the Platform, including displaying relevant game recommendations and promotions.
• To monitor your gambling activity for responsible gambling purposes and, where necessary, to apply account restrictions or initiate contact as part of our duty of care.
• To send transactional communications, including deposit confirmations, withdrawal notifications and security alerts.
• To send promotional communications, where you have opted in to receive such communications.
• To respond to support queries, complaints and dispute resolution requests.
• To maintain the security, performance and integrity of the Platform.
• To comply with any applicable court order, regulatory direction or law enforcement request.

777cbx does not sell, rent or trade your personal data. We may share your data with the following categories of third parties, strictly for the purposes set out in this Policy:

• KYC and identity verification providers: Third-party services used to verify your identity and age in compliance with licensing obligations.
• Payment processors: Third-party payment service providers that facilitate deposit and withdrawal transactions. These providers operate under their own privacy and security frameworks.
• Fraud prevention and AML services: Services used to screen transactions and user profiles against watchlists and to assess fraud risk signals.
• Analytics providers: Tools used to analyse platform usage and performance. Analytics data is aggregated or pseudonymised wherever possible.
• Customer support platforms: Software used to manage support tickets, live chat and email correspondence.
• Regulatory authorities: We may disclose personal data to our licensing authority, law enforcement agencies or competent courts where required by law or regulatory obligation.
• Group entities: Affiliated entities within the same corporate group, to the extent necessary for operational, compliance or audit purposes.

All third-party data processors engaged by 777cbx are required to process personal data only on our documented instructions and to maintain appropriate security measures. We conduct due diligence on data processors before engagement.

The Platform uses cookies and similar technologies to maintain your session, remember your preferences and support platform analytics. The categories of cookies we use are as follows:

You can manage your cookie preferences through your browser settings. Please note that disabling strictly necessary or functional cookies may impair the functionality of the Platform. Most modern browsers provide granular controls for accepting, rejecting or deleting cookies on a per-site basis.

We retain personal data only for as long as is necessary to fulfil the purpose for which it was collected, or as required by applicable law or regulatory obligation. Our standard retention periods are as follows:

• Account and identity data: Retained for the duration of your account, and for a minimum of five years following account closure, in accordance with AML and licensing record-keeping requirements.
• Transaction and financial records: Retained for a minimum of five years from the date of the transaction, as required for AML compliance and dispute resolution.
• KYC verification documents: Retained for the period required under the applicable licensing jurisdiction's AML regulations, typically five years from the end of the business relationship.
• Support and communications records: Retained for up to three years following resolution of the relevant query or complaint.
• Technical and usage data: Retained in identifiable form for up to 24 months, after which it is anonymised or deleted.
• Marketing consent records: Retained until you withdraw consent or for three years from the date of last interaction, whichever is earlier.

Where we are required to retain data beyond these standard periods by court order, regulatory direction or ongoing investigation, we will do so for the duration specified by the relevant authority.

777cbx implements a range of technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction or disclosure. These measures include:

• SSL/TLS encryption for all data transmitted between your device and our servers.
• Encryption of sensitive personal data stored in our databases at rest.
• Role-based access controls limiting staff access to personal data on a need-to-know basis.
• Regular security audits and vulnerability assessments of Platform infrastructure.
• Two-factor authentication options for user accounts.
• Incident response procedures governing the detection, investigation and notification of personal data breaches.

While we take all reasonable steps to secure your data, no internet transmission or electronic storage method is completely secure. You are responsible for maintaining the security of your own account credentials and for notifying us promptly if you suspect any unauthorised access to your account.

As an internationally operated platform, 777cbx may transfer personal data to, and process it in, countries other than Pakistan. These may include the jurisdiction in which the Platform holds its operating licence and the countries where our third-party data processors are based.

Where personal data is transferred internationally, we ensure that appropriate safeguards are in place to protect your data to a standard equivalent to the protections described in this Policy. Such safeguards may include contractual data protection clauses, adequacy decisions or equivalent frameworks recognised by the applicable licensing authority.

Users in Pakistan should be aware that data protection laws in other jurisdictions may differ from those applicable in Pakistan. By using the Platform, you consent to such transfers being made subject to the safeguards described above.

Subject to applicable data protection law and any overriding regulatory or legal obligations, you have the following rights in relation to your personal data held by 777cbx:

• Right of access: You may request a copy of the personal data we hold about you, together with information about how it is processed.
• Right to rectification: You may request correction of any inaccurate or incomplete personal data we hold about you.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations.
• Right to restriction: You may request that we restrict processing of your data in certain circumstances, for example while a correction request is being assessed.
• Right to data portability: You may request that we provide your personal data in a structured, machine-readable format where technically feasible and legally permitted.
• Right to object: You may object to processing based on legitimate interests, including profiling for marketing purposes.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of these rights, please contact us using the details set out in Section 16. We will respond to all valid requests within 30 days. We may need to verify your identity before processing a data rights request.

The Platform is strictly intended for adults aged 18 years and over, or the higher minimum age required by the applicable operator or licensing jurisdiction. 777cbx does not knowingly collect personal data from individuals under the age of 18.

If you believe that a minor has provided us with personal data or has registered an account on the Platform, please notify us immediately at the contact details in Section 16. Upon confirmation, we will take prompt steps to delete the relevant data and close the account in question.

The Platform may contain references to third-party services such as payment processors and responsible gambling support organisations. Where these references are accompanied by links, those links lead to websites operated by third parties who maintain their own privacy policies independent of 777cbx.

We are not responsible for the privacy practices, content or data handling of any third-party website. We encourage you to read the privacy policy of any third-party site you visit before providing personal data to that site. The inclusion of any reference or link on our Platform does not constitute an endorsement of that third party.

777cbx reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law or regulatory requirements. Where changes are material — meaning they substantively affect how we collect or use your personal data — we will notify you by email or via a prominent notice on the Platform prior to the changes taking effect.

The "Last updated" date displayed at the top of this page will be revised each time an update is made. We encourage you to review this Policy periodically. Your continued use of the Platform following the effective date of any update constitutes acceptance of the revised Policy.

If you have any questions, concerns or complaints regarding this Privacy Policy, or if you wish to exercise any of your data rights, please contact our support team. We aim to acknowledge all privacy-related requests within five business days and to resolve them fully within 30 days.

Support Email:
[email protected]

Platform Language: English (en-PK)
Response Language: English and Urdu available on request
Support Hours: 24 hours a day, 7 days a week